A creative Dance with great timing, consistant delivery, will always keep you on your toes, but never put you in a spin.

Where do I start?

There is no one single process I use to deliver design solutions. No pie chart or venn diagram, no fixed, unique work methodology that has a special name proceeded by a ™. I tailor my design process to the job in hand, taking into consideration cost, timescales, external requirements, specialist skill set and development utilised.

Everything I do is based around an idea, a good but simple one "Simplicity is not the goal. It is the by-product of a good idea and modest expectations" said Paul Rand. I do not over complicate things by adding superfluous swirls and frills to the design... dressing it up to hide the lack of an idea. I do not rely on the latest trends of minimalism or web 2.0 styles.

A simple idea will Dance freely, it doesn't need to shout, it's simplicity will make it stand out from the crowd.