Client: InStar

Requirements: Rebrand

Description: After 10 years of providing roofing products for the construction industry, InStar required a fresh new look to show their rapidly expanding industry and a positive step towards more innovative products.

InStar did not want a logo that represented any one product they sold. A custom logo was drawn, bold and direct using magenta and black as their core colours – a distinctive palette that set them apart from the rest of the male dominated market. A contemporary which supported their tagline: “Innovative Construction Products”, and finally a nod towards their specialism – roofing products by simply angling the ascenders in the logo.