Client: SAC RAC

Requirements: Brand creation, stationery

Description: SAC RAC is a newly formed company that has designed and patented a lightweight frame to hold open (notoriously frustrating) one tonne skip bags for waste disposal and recycling.

SAC RAC had very little money to spend but wanted a logo and identity that stood out from the crowd at trade-shows and on a building sites without losing its robust and ready approach to waste disposal.

A stenciled logo that could be sprayed onto all items: Skip bags, packaging, wheel barrows, trucks and other onsite equipment. The four dots represent the four corners of the RAC and when applied to the business cards are be drilled to show that the SAC’s can be used for anything, anywhere.