Client: Santa Fe

Requirements: Design

Description: Santa Fe offered a Latin American style of dining and drink experience. On the off chance I approved Santa Fe and offered to design their posters and other promotional items.

With only a colour palette and a logo to work with I devised a photographic style and applied an additional hidden logo mark in the posters. Wherever possible I tried to add double meaning to the posters, for example a guitar neck echoed the ocean going off into the horizon, or a happy face for happy hour.